Identifying Existing Heat Requests

Identifying Existing Heat Requests

Every small business owner knows that competition is tough, but he may not be able to show exactly what changes are needed to reach the top. Running a business as usual may no longer be sufficient. Investing in technology now available can be a big help or a bank breaker. It seems that most small businesses and home-based businesses are either starving (they don't have enough technology) or they are fat (they have all the new technological things that are on the cutting edge).

However, there are some fairly new technologies that are needed by every small business owner or home. It can answer questions like; how can small businesses identify noteworthy trends, identify existing heat demand and make better decisions faster? Answer: business intelligence software. Business intelligence is a 21st century crystal ball.

Buying business intelligence (BI) software is one of the most strategic investments a business can make. Using data mining, reporting and queries, BI helps businesses understand, monitor, manage and respond to certain situations. This software empowers decision makers - and staff - to connect points around key business figures in ways that were previously unimaginable. BI helps you find out:

· Which customers are profitable?
· Which customers appear profitable but not?
· Are you close to - or far from - reaching important milestones?
· When is the best time to launch a marketing campaign?
· What was the best-performing product or service in the last quarter?

Business Intelligence software may be more an investment than can be borne by small businesses. This certainly can be pricy. However, small business owners or home-based businesses can subscribe to BI services on the Internet at a reasonable fee. There are several to choose from.

eBay also publishes a list of "Hot Items" in the first week of every month. This provides valuable information to eBay sellers who use shippers.

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